Within this article, we will go over the process of our brand new in In-Room Sampling package for our Huddles events.
What is In Room Sampling?
New to 2022, our Huddle is a boutique event where you can present your Brand to buyers from UK retailers including supermarkets and chains, department stores, independent shops, regional retailers, specialty stores, pharmacies and farm shops.
There will be 30 retailers at the event, but we understand that not everyone can make it to our events in-person, so we offer options for brands to participate from a distance.
Getting your brand involved via our In Room Sampling option, gives you the opportunity to participate in the event remotely by getting your products right in front of decision-making buyers at the event, who will be able to see, touch, feel & taste to enhance their experience of your brand.
I've booked an In Room Sampling package for Huddles, what's next?
After you have booked your slot you will begin to receive your on-boarding emails.
Included in this:
- Get your brand and products ready
- Submitting your samples for approval
- Shipping samples
Product Guru team are on-hand to help with any queries, contact us at support@productguru.co.uk or using our LiveChat feature.
Email the events team as soon as possible to discuss number of samples required, weight and dimensions.
What happens at Huddles, and how does In Room Sampling work?
When the buyers arrive on-site they will receive a small, curated selection of brands in their room. They will have access to your brand & product information on the dedicated event pages and will be able to share feedback with you, request further information or samples or schedule 1-on-1 virtual meetings with you to discover more about your brand.
Benefits of In Room Sampling?
After the success of previous events, we have decided to expand the market further. Our huddles offer In Person, 4D Video and for those who want their products seen without having to present directly to these buyers, this is a perfect option for you!
Key benefits of this package:
- Get involved from a distance in a unique hybrid event championing product innovation in your category.
- Guaranteed exposure of your brand and products to decision-making buyers from major retailers in your category.
- Get your products in the hands of all buyers at the event! Buyers will get to see, feel, touch, smell & taste (depending on your product!) and have options to shortlist products, share with colleagues, connect with your brand and schedule 1-to-1 meetings.
What is the cost?
The cost of the In Room Sampling is £395+VAT
Included in the cost:
- Samples of your products for all buyers.
- Guaranteed exposure! Buyers will have integrated tech on hand to take actions and provide feedback
What's next?
Once the event has taken place, you have the option on your dashboard to access your sample requests, shortlisted products and to message the buyers who took part on the day.
You can access this via your dashboard by selecting Huddles on the left-hand side:
Once you have entered the huddles section of the dashboard, if you go into your Past Events and Event Information you will be see a screen similar to below:
Under Event Overview you have the option to see Samples Requested, Products Shortlisted and any messages you have received from buyers.
Within the Event Action tab, you have the option to see Samples Requested again, aswell as notes added by your team and any questions retailers may have added.
After the event has finished, you also have the option to reach out to any buyers who attended the event. You can do this by selecting the Event Retailers tab on your dashboard.
If you select the Blue icon this gives you the buyer's name within the company.
By selecting the Green symbol, you have the option to reach out to these buyers directly on the platform.
Support
If you would like more information, feel free to email us at support@productguru.co.uk or use the chat widget in the bottom-right hand corner of the screen on our website.