Within this article, we will go over the process of our brand new in person huddles!
What is In Person?
New to 2022, our Huddle is a boutique exhibition where you can present your Brand to buyers from UK retailers including supermarkets and chains, department stores, independent shops, regional retailers, specialty stores, pharmacies and farm shops.
In speed dating style, there will be 30 brands each provided with a time slot to engage with each buyer, within their own stand equipped with furniture to showcase products to up to 30 retailers.
All eyes are on you for 8 minutes as you engage with buyers and pitch your products live to them.
As buyers can engage with suppliers and feel/touch products as well as sampling them, interactions at Huddles events will increase the chances of successful partnerships. You will be able to speak directly to retailers, and answer any questions they may have face to face.
I've booked In Person, what's next?
During the time leading up to your pitch, you will receive a number of emails from us detailing how to prepare for your pitch, top tips, and much more.
An email regarding accommodation will be provided six weeks prior to the event. This is to ensure the correct rooms have been booked on your behalf and information on the booking provided. We will ask about any dietary requirements, as food will be provided.
A Supplier Manual will be provided 3/4 weeks before the event. This will give all the information you will need for the day.
If you have any further questions, feel free to email us at support@productguru.co.uk or use the chat widget in the bottom-right hand corner of the screen on our website.
How does the Huddle event and the In Person package work?
The night before the Live Huddle, suppliers are invited to stay at the hotel. We will host entertainment for both retailers and suppliers, and it is your perfect opportunity to network with retailers before pitching to them the next day.
Breakfast will be provided at the hotel, this will set you up for the busy day ahead.
Suppliers will be provided with an itinerary of who they will be seeing that day, and at what time. This is a perfect way to make things that bit more personal with retailers. An iPad will be provided to retailers, so they are able to save products and go back after the event has finished.
The event will begin at 8.30am, and finish around 3.30pm. A break will be provided during the day, and lunch and refreshments will be provided by Product Guru.
Benefits of the In Person package
After the success of previous events we have hosted virtually, we have decided to expand the market further and venture into hybrid events, to provide for personal and highly engaging interactions. Our huddles offer In Room Sampling and 4D Video pitching for brands participating from a distance - and for those who want to meet buyer face-to-face, this is the perfect option for you!
Key benefits of this package:
- Get involved from in-person in a unique hybrid event championing product innovation in your category.
- Guaranteed 1-on-1 meetings with decision-making buyers from leading retailers in your category.
- Guaranteed exposure of your brand and products to buyers from major retailers in your category.
- Get your products in the hands of all buyers at the event! Buyers will get to see, feel, touch, smell & taste (depending on your product!) and they'll have options to shortlist products, share with colleagues, connect with your brand and schedule follow up 1-to-1 meetings.
What is the cost?
The cost of our Live package for Huddles is around £2495. Included in this:
- Stand space with guaranteed time slots to meet and engage with all relevant buyers - get 8 minutes to pitch!
- Quality backdrop, table & chairs
- Product shelves
- Drinks reception & nibbles
- Accommodation, breakfast & lunch
- Network evening
- Free parking
What's next?
Once the event has taken place, you have the option on your dashboard to access your sample requests, shortlisted products and to message the buyers who took part on the day.
You can access this via your dashboard by selecting Huddles on the left-hand side:
Once you have entered the huddles section of the dashboard, if you go into your Past Events and Event Information you will be see a screen similar to below:
Under Event Overview you have the option to see Samples Requested, Products Shortlisted and any messages you have received from buyers.
Within the Event Action tab, you have the option to see Samples Requested again, aswell as notes added by your team and any questions retailers may have added.
After the event has finished, you also have the option to reach out to any buyers who attended the event. You can do this by selecting the Event Retailers tab on your dashboard.
If you select the Blue icon this gives you the buyer's name within the company.
By selecting the Green symbol, you have the option to reach out to these buyers directly on the platform.
Support
If you would like more information, feel free to email us at support@productguru.co.uk or use the chat widget in the bottom-right hand corner of the screen on our website.